SuperOrdinary is the leading global social commerce and marketplace expert, connecting brands, creators, and consumers worldwide. We help brands establish a presence and scale sales on platforms such as Amazon and TikTok Shop. By harnessing the power of short-form video and livestreaming, we create engaging shopping experiences that seamlessly blend e-commerce and entertainment.

As the premier partner for today’s most dynamic brands, we drive discovery, expansion, and accelerated growth within the ever-evolving social commerce and creator economy landscape. SuperOrdinary is an established company with an entrepreneurial, startup-like culture and a team of more than 150 employees.

Position Overview

SuperOrdinary is seeking a highly entrepreneurial and operationally driven Senior Director to lead a talent/creator-led beauty incubator built around high-velocity, culturally relevant product drops.

This role will oversee the full lifecycle of creator- and talent-led beauty launches, spanning marketing strategy, creator partnerships, product innovation, content strategy, omnichannel distribution, and operational execution. The Senior Director will serve as the central business leader while helping define a new model for how beauty brands are launched and scaled in the social commerce era.

Our launches are designed to bridge cultural relevance and commercial scale through highly curated, limited-release drops that creators and talent can authentically champion to their audiences. This is a high-ownership role at the intersection of beauty, the creator economy, entertainment, retail partnerships, social commerce, and community-driven brand buildin

g. The ideal candidate thrives in fast-moving, iterative environments and understands how to build consumer excitement through scarcity, storytelling, virality, and creator-led engagement.

Key Responsibilities

Strategic Leadership & Business Ownership

• Lead the overall strategy, operations, and growth roadmap for the business.
• Serve as the primary point of contact across senior leadership teams.
• Own P&L performance and help scale the business toward ambitious revenue and growth targets.
• Champion the long-term vision of creator-led, culturally driven beauty drops across retail and social commerce channels.
• Build scalable operational systems and processes to support a rapid launch cadence and future expansion

Creator Partnerships, Brand Development & Community Building

• Identify, evaluate, and secure high-potential creator and talent partnerships.
• Translate creator vision into compelling beauty concepts, launch narratives, and community-driven brand experiences.
• Oversee branding, packaging, visual identity, and creative development for each launch.
• Develop launch strategies centered on exclusivity, scarcity, fan participation, and cultural relevance.
• Drive TikTok-native content strategies, including creator content, UGC, affiliate programs, and social storytelling initiatives

Omnichannel Growth & Commercial Strategy

• Lead execution of a synchronized omnichannel strategy across retail, TikTok Shop, Amazon, and e-commerce platforms.
• Partner closely with internal teams to support in-store launch strategies and cultural discovery moments.
• Drive high-conversion social commerce initiatives designed to maximize launch velocity and post-drop replenishment.
• Manage sales channel operations, partnerships, and performance optimization across all commerce platforms.
• Identify opportunities to extend the halo effect of each drop into broader long-term customer acquisition and retention efforts

Product Development & Supply Chain Execution

• Oversee rapid product development and launch execution for creator-led beauty
• drops.Partner with ODM/OEM manufacturers and development partners to bring concepts to market quickly and effici
• ently.Manage launch timelines, inventory planning, replenishment strategies, and operational read
• iness.Ensure product quality, speed to market, and scalable execution across multiple simultaneous launches

Cross-Functional Collaboration & Shared Services

• Partner cross-functionally with Growth, Creator Partnerships, Production, Operations, Finance, Legal, HR, and Logistics teams.
• Leverage SuperOrdinary’s centralized infrastructure and marketplace expertise to scale efficiently. Build and manage relationships with external agencies and partners supporting TikTok Shop, Amazon, and e-commerce oper
• ations.Work closely with leadership to refine positioning, go-to-market strategies, and long-term business expansion opportunities.

Ideal Candidate Profile

• 5–10+ years of experience in beauty, consumer brands, social commerce, incubators, the creator economy, or high-growth startup environments.
• Strong understanding of TikTok, creator-led commerce, community building, and short-form content ecosystems.
• Experience managing complex cross-functional initiatives across brand development, operations, partnerships, and go-to-market execution.
• Proven ability to balance strategic leadership with hands-on execution in fast-paced environments.
• Deep familiarity with beauty retail, social commerce, and omnichannel growth strategies, particularly within Sephora and TikTok ecosystems.
• Experience managing agile product development cycles and operational execution with manufacturing and supply chain partners.
• Entrepreneurial mindset with a passion for building new business models, launching innovative concepts, and scaling emerging verticals.
• Excellent communication and stakeholder management skills, with experience working across executive leadership teams and external partners.
• Bachelor’s degree in Business, Marketing, or a related field preferred; MBA is a plus.