About SuperOrdinary

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping.

Role Overvie

wThe Director, TikTok Shop (Omnichannel) leads the TikTok Shop Team within the Omnichannel P/L for a portfolio of Brands within TikTok Shop accounts, plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end-to-end TikTok Shop strategy across lifecycle stages (launch to growth to maturity/optimization to turnaround). The Brand Director is the senior escalation point for TTS brands on Omnichannel, aligns cross-functional teams, specifically the Brand Strategists and their Brands(creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution

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Key Responsibiliti

es1) Team Ownership (Cor

• e)Works closey with the GM of Omnichannel to the below ite
• msSet revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion
• ).Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expense
• s.Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account deliver
• y.Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metric
• s.Make resourcing tradeoffs to protect delivery quality while meeting profitability target

s.2) TikTok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownersh

• ipDesign the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owner
• s.Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments
• ).Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability target
• s.Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution disciplin
• e.Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each bran

d.3) Executive Client Leadersh

• ipSME for all TTS strategy based on Client needs and Targerts – Works closely with Brand strategist to compile full strategi
• esOwn senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship managemen
• t.Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next step

s.Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at ris

k.4) People Leadership: Manage 3-5 Brand Lea

• dsCoach and develop Team to strengthen strategic thinking, prioritization, and operational rigo
• r.Hold Team accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client succes
• s.Recruit, onboard, and retain talent; run performance reviews and support career development and succession plannin

g.5) Operating System & Scalable Proce

• ssEstablish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbook
• s.Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery qualit
• y.Drive adoption and creation of SOPs, documentation, and knowledge sharing across the tea

m.6) Market & Platform Experti

• seBring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strateg
• y.Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfoli
• o.Be a quick learner who can ramp into new brands, categories, and platform tools with speed and strong judgmen

t.Qualificatio

• ns8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferre
• d.3+ years managing managers (or equivalent leadership scope), including performance management and coachin
• g.Proven experience revenue and expense management (forecasting, staffing/utilization, variance management
• ).Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instinct
• s.Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insight
• s.Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholder
• s.High ownership, high standards, and low-ego collaboration in a fast-changing environmen
• t.Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles

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What We Of

• ferCompetitive base salary ($125,000-$150,000) plus performance-based annual bonus (DO
• E).Medical, dental, and vision benefi
• ts.401(k) pl
• an.Flexible PTO, paid holidays, and paid sick lea
• ve.Hybrid work schedule (3 days in office, 2 remote) and a collaborative, high-growth environme

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