Growth & Partnerships Manager (TikTok Shop & Marketplaces)

About SuperOrdinary:

SuperOrdinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and TikTok Shop. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. SuperOrdinary is an established company but with an entrepreneurial/start-up vibe, with a population of 140-150 employees (both in LA and remote across the US).

Role Overview:

SuperOrdinary is seeking a strategic and commercially minded Growth & Partnerships Manager to support brands and retailers launching and scaling on TikTok Shop and emerging social commerce marketplaces.

This role sits within the Partnerships & Growth org and serves as both a program manager and strategic advisor to enterprise brands, retailers, and internal teams. The ideal candidate combines marketplace expertise, structured program management, and executive-level communication skills to guide partners through successful launches and long-term growth.

This individual will act as a trusted consultant — ensuring partners understand what to do, when to do it, and why it matters — while aligning cross-functional teams to drive measurable commercial outcomes.

Key Responsibilities:

1. Launch Program Management & Advisory (TikTok Shop)

• Serve as the primary program manager and strategic advisor for brands and retailers launching on TikTok Shop.
• Guide partners through launch readiness, including operational setup, go-to-market sequencing, and platform best practices.
• Maintain structured launch timelines and ensure alignment across brand stakeholders and internal teams.
• Translate marketplace requirements into clear executional roadmaps.
• Identify risks, gaps, or blockers and proactively recommend solutions.
• Act as a marketplace subject matter expert throughout the launch lifecycle.

2. Strategic Consulting & Executive Education

• Provide strategic recommendations to brand leadership on how to successfully enter and scale within TikTok Shop.
• Educate executive stakeholders on social commerce dynamics, platform expectations, and growth levers.
• Lead workshops, strategy sessions, and executive briefings.
• Develop frameworks and POVs around TikTok Shop growth strategies, launch sequencing, and performance optimization.

3. Portfolio Growth Strategy

• Partner with Account Management teams to identify growth opportunities across SuperOrdinary’s existing brand portfolio.
• Conduct monthly or quarterly business audits evaluating performance across content, affiliates, livestream, paid media, and marketplace fundamentals.
• Deliver actionable strategic recommendations to brands based on performance insights and market trends.
• Support long-term growth planning and roadmap development for partner brands.

4. Cross-Functional Alignment

• Collaborate closely with Account Management, Creator, Paid Media, Livestream, and Operations teams to ensure strategic alignment.
• Help translate strategy into clear priorities for execution teams.
• Ensure brands follow proven launch and scaling processes across marketplaces.

Qualifications:

• 5+ years’ experience in eCommerce, marketplaces, social commerce, consulting, digital strategy, or brand growth roles.
• Deep experience within Beauty, Personal Care, or Consumer Packaged Goods (CPG) industries is strongly preferred.
• Understanding of TikTok Shop, Amazon, or marketplace ecosystems OR strong category expertise with demonstrated digital commerce experience.
• Experience advising brands or retailers at a strategic level.
• Strong program management and stakeholder management skills.
• Ability to communicate complex marketplace concepts to executive audiences.
• Analytical mindset with strong problem-solving capabilities.
• Comfortable working cross-functionally in a fast-paced, growth-stage environment.

Compensation: $130K-140K + potential commission