Digital Design Director
Skims
Design
Los Angeles, CA, USA
Posted on Jan 15, 2025
SKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear.
We set new standards with our game-changing product and are a driving force within pop-culture. We are looking for a Digital design Director to join us in advancing the industry forward.
Role Overview
The Digital Design Director will be responsible for defining and executing the digital design strategy across all online platforms, ensuring the creation of visually captivating, high-converting digital assets. This role is pivotal in crafting seamless, innovative user experiences that reflect the brand's identity while driving business objectives. Working closely with cross-functional teams—including brand marketing, digital merchandising, product, and development—the Digital Design Director will lead efforts to develop graphics, motion-based assets, homepage and landing page wireframes, email templates, and dynamic ad content. This role requires a balance of editorial vision and performance-driven design expertise.
Key Responsibilities
Digital Design Strategy:
Lead the visual strategy for digital content, ensuring all assets balance aesthetic appeal with measurable business performance.
Asset Creation
Develop innovative, on-brand digital assets for web, app, email marketing, and paid advertising channels, including motion graphics and interactive content.
Homepage & Landing Page Wireframing
Design and wireframe unique homepage and landing page layouts that are CMS-compatible, incorporating motion and editorial elements to elevate the brand experience.
Email Campaigns & CRM Lifecycle Flows
Oversee the design of visually compelling email templates and assets for CRM lifecycle campaigns, working closely with the CRM team to support flow series creation.
Loyalty & Lifecycle Program Assets
Collaborate with the loyalty program team to develop creative assets for loyalty initiatives, enhancing customer engagement and retention.
Editorial Innovation For Website
Experiment with storytelling by integrating an editorial approach into digital assets to captivate and inspire the audience.
Performance Optimization
Work cross-functionally with performance/e-comm team and use their metrics to refine designs to improve results continuously.
Cross-Functional Collaboration
Partner with e-comm, brand marketing, and analytics teams to ensure cohesive execution of digital initiatives across all platforms.
Team Leadership
Manage and mentor a team of designers, fostering a culture of creativity, innovation, and collaboration.
Qualifications
Experience:
7+ years in digital design, with at least 3 years in a leadership role; experience in e-commerce, fashion, or lifestyle brands preferred.
Technical Skills
Proficient in Adobe Creative Suite, Figma, Sketch, After Effects, and prototyping tools. Familiarity with CMS platforms like Sanity and Contentful is a plus, not a requirement.
Analytical Expertise
Strong understanding of digital performance metrics, with experience leveraging data to drive design decisions.
Creativity & Editorial Vision
Proven ability to merge creative storytelling with performance goals, delivering innovative yet practical designs.
Leadership Skills
Experience managing and mentoring design teams, with a focus on collaboration and professional development.
Future Creative Initiatives
Motion-based homepage and landing page experiences for tentpole campaigns.
Development of CRM lifecycle flows requiring monthly asset creation.
Expanded focus on loyalty program assets, enhancing member engagement.
Increased production of PDP videos to leverage their strong performance in driving conversions.
$150,000.00 - $170,000.00 a year
Benefits And Culture
We set new standards with our game-changing product and are a driving force within pop-culture. We are looking for a Digital design Director to join us in advancing the industry forward.
Role Overview
The Digital Design Director will be responsible for defining and executing the digital design strategy across all online platforms, ensuring the creation of visually captivating, high-converting digital assets. This role is pivotal in crafting seamless, innovative user experiences that reflect the brand's identity while driving business objectives. Working closely with cross-functional teams—including brand marketing, digital merchandising, product, and development—the Digital Design Director will lead efforts to develop graphics, motion-based assets, homepage and landing page wireframes, email templates, and dynamic ad content. This role requires a balance of editorial vision and performance-driven design expertise.
Key Responsibilities
Digital Design Strategy:
Lead the visual strategy for digital content, ensuring all assets balance aesthetic appeal with measurable business performance.
Asset Creation
Develop innovative, on-brand digital assets for web, app, email marketing, and paid advertising channels, including motion graphics and interactive content.
Homepage & Landing Page Wireframing
Design and wireframe unique homepage and landing page layouts that are CMS-compatible, incorporating motion and editorial elements to elevate the brand experience.
Email Campaigns & CRM Lifecycle Flows
Oversee the design of visually compelling email templates and assets for CRM lifecycle campaigns, working closely with the CRM team to support flow series creation.
Loyalty & Lifecycle Program Assets
Collaborate with the loyalty program team to develop creative assets for loyalty initiatives, enhancing customer engagement and retention.
Editorial Innovation For Website
Experiment with storytelling by integrating an editorial approach into digital assets to captivate and inspire the audience.
Performance Optimization
Work cross-functionally with performance/e-comm team and use their metrics to refine designs to improve results continuously.
Cross-Functional Collaboration
Partner with e-comm, brand marketing, and analytics teams to ensure cohesive execution of digital initiatives across all platforms.
Team Leadership
Manage and mentor a team of designers, fostering a culture of creativity, innovation, and collaboration.
Qualifications
Experience:
7+ years in digital design, with at least 3 years in a leadership role; experience in e-commerce, fashion, or lifestyle brands preferred.
Technical Skills
Proficient in Adobe Creative Suite, Figma, Sketch, After Effects, and prototyping tools. Familiarity with CMS platforms like Sanity and Contentful is a plus, not a requirement.
Analytical Expertise
Strong understanding of digital performance metrics, with experience leveraging data to drive design decisions.
Creativity & Editorial Vision
Proven ability to merge creative storytelling with performance goals, delivering innovative yet practical designs.
Leadership Skills
Experience managing and mentoring design teams, with a focus on collaboration and professional development.
Future Creative Initiatives
Motion-based homepage and landing page experiences for tentpole campaigns.
Development of CRM lifecycle flows requiring monthly asset creation.
Expanded focus on loyalty program assets, enhancing member engagement.
Increased production of PDP videos to leverage their strong performance in driving conversions.
$150,000.00 - $170,000.00 a year
Benefits And Culture
- 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ – M/W/Th
- Dog-Friendly office
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages