Half Magic Beauty

halfmagicbeauty.com

Half Magic is a vegan and cruelty-free makeup line created by Donni Davy, known for her Emmy Award-winning work on HBO’s Euphoria. The brand offers a range of innovative products including eye, lip, and face makeup, designed to empower users to express their creativity. With a strong presence on social media, particularly through the #euphoriamakeup movement, Half Magic has gained significant traction and recognition in the beauty industry, appealing to a diverse audience seeking high-quality, transformative makeup solutions.