DTC Planning Manager
GOOD AMERICAN
Los Angeles, CA, USA
Posted on Nov 15, 2025
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
The DTC Planning Manager leads the end-to-end planning function for our eCommerce business and retail stores. This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts, open-to-buy, replenishment & allocation, and drives actionable insights across cross-functional teams. The ideal candidate brings deep expertise in women’s apparel and has a proven history of building planning tools and analytical models.
Key Responsibilities:
- Forecasting & Financial Planning:
- Own pre-season and in-season forecasting for sales, margin, and inventory across eCommerce and retail stores
- Manage and optimize the DTC Open-to-Buy (OTB), ensuring inventory positions support both revenue goals and channel needs
- Own the quarterly buy process for DTC, collaborating with Merchandising & Supply Planning
- Conduct hindsight analysis on product, size, and channel performance to refine future buys
- Manage assortments for company-wide promotional events, markdown cadence, and pricing; optimizing sell-through and margin for end-of-life inventory
- Inventory / Assortment / Replenishment:
- Monitor key inventory health metrics: WOS, on order, on-hand, sell-through, overstock and under-stock risk
- Own replenishment strategy across eCommerce and retail stores to maximize availability while minimizing excess
- Develop replenishment models for core styles and key items
- Optimize size curves for buys, replenishment, and allocation to improve full-price sell-through and reduce markdown exposure
- Coordinate with supply chain to ensure delivery timelines, vendor lead-times, and shipment accuracy
- Cross-Functional Collaboration:
- Own weekly DTC reporting dashboards and sales recaps, providing clear insights into performance, inventory, and trends to guide merchandising, planning, and leadership decisions
- Collaborate with Buying, eCommerce, Retail, Sales, and Production teams to align the timing of reorders and store allocations with company priorities, optimizing inventory flow, sell-through, and margin performance across all channels
- Process Improvement, Tools & Reporting:
- Build custom planning tools and reporting frameworks (e.g., inventory flows, forecasting templates, size curve models, WOS tools, event recaps)
- Enhance data visibility by partnering with cross-functional partners & IT team to automate manual processes and implement scalable, self-serve reporting
- Serve as a subject matter expert in planning; influence enhancements or implementations of new planning processes, systems, and reports
- Identify process improvement opportunities: forecasting accuracy, lead-time reduction, inventory optimization, markdown reduction
Typical Qualifications & Skills:
- 7+ years of merchandise planning, demand planning, or inventory management — preferably in fashion apparel for an omni-channel business
- Strong analytical skills: ability to work with large data sets, build models, do scenario planning, identify trends
- Advanced Excel (pivot tables, v-lookups, IF formulas) and familiarity with planning tools/ERP/BI systems
- Strong business acumen: understand retail math, margin, stock turn, markdown logic, inventory cost
- Comprehensive understanding of apparel life cycles, fashion newness, size curves, fit behavior, and consumer trends
- Excellent cross-functional collaboration and communication skills: must work with Merchandising, Sales, Supply Chain, Operations, Finance
- Thrives in a fast-paced, growth-oriented business with shifting priorities and tight timelines
- Leadership and process-improvement mindset
- A strong collaborator with the ability to both lead discussions and support others to achieve shared results
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.