Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be searching for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.

We’re looking for a proactive, culturally plugged-in Digital Content Creator to join our team. This is a hands-on, high-output role for someone who thrives in a fast-paced environment and can consistently deliver engaging content on a weekly cadence.

You’ll be responsible for bringing the Athletic brand to life across digital platforms — concepting, shooting, editing, and publishing compelling content that drives awareness, engagement, and brand love. The ideal candidate is equal parts storyteller and executor: someone who doesn’t wait for direction, spots opportunities in real time, and turns ideas into scroll-stopping content quickly.

Job Responsibilities:

Content Creation & Storytelling
- Own a consistent weekly content output cadence across priority channels (social, digital, email, web).
- Concept, shoot, and edit short-form and mid-form video content as well as static assets using mobile and lightweight production tools.
- Move fluidly from ideation → production → publishing — often within the same day.
- Capture real-time brand moments, community stories, partnerships, and cultural trends.
- Maintain brand voice, tone, and visual consistency across all platforms.
Creative Innovation & Trendspotting
- Stay ahead of platform trends, emerging formats, and creator best practices.
- Pitch fresh, innovative content ideas weekly to keep Athletic culturally relevant
- Experiment with new storytelling approaches, formats, and features to elevate brand presence.
Strategy & Performance
- Collaborate with marketing and creative teams to align content with campaigns, products, and brand initiatives
- Analyze performance metrics and optimize content based on insights and KPIs
- Contribute meaningfully to content calendars with forward-thinking ideas and reactive cultural moments.
Other duties, responsibilities, and activities may be changed or assigned at any time, with or without notice.

Desired Experience/ Traits

Who You Are:

A proactive self-starter who takes ownership and consistently delivers high-quality weekly output
A strong visual storyteller with a deep understanding of what makes audiences stop scrolling.
Comfortable being scrappy - shooting on iPhone or lightweight tools, and editing content quickly without sacrificing quality.
Highly organized and able to manage multiple projects and deadlines simultaneously.
Energized by feedback and motivated to continuously improve your craft.
A collaborative team player who communicates clearly and brings positive, high-integrity energy to the team.
Comfortable being on-camera or directing on-camera talent.

Skills and Experience:

2-5 years of experience in content creation, social media or a related field, preferably working with consumer lifestyle and/or beverage brands.
Proven experience creating and editing short-form video content for platforms like Instagram, TikTok, and YouTube Shorts.
Proficiency with video editing software (e.g., Adobe Premiere, Final Cut, CapCut, or similar tools).
Strong understanding of social trends, audience engagement strategies, and platform nuances.
Experience in analyzing content performance and applying insights to future creative.
Experience working within established brand guidelines.
Portfolio of representative work required.

Job Details

Base Salary: $70,000 to $80,000 - commensurate with experience
Bonus: Eligible for discretionary annual bonus up to 10% of base pay.
Benefits: Company-paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
Community Program/Professional Development: In addition to Paid Time Off, all team members receive 12 paid days per year to dedicate to volunteering or professional development activities.
Full-time position in Milford, CT. Required in-office 4 days/week.
We value internal mobility and team equity.
We are an equal opportunity employer – we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.
We encourage and welcome members of traditionally underrepresented communities to apply.
Travel Requirements: Travel for productions as needed.

Physical Demands

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to conduct work in a sitting position primarily; however, the job requires walking, bending, stooping, and lifting.
May sit/stand for several hours at a time.
Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.
Prolonged exposure to computer screens.
Repetitive use of hands to operate computers, printers, and copiers.

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